Privacy Policy

Last updated: January 2025

Laizhou Hong Brazil is committed to protecting your personal data. This policy explains how we collect, use, store and protect your information.

1. Data We Collect

We collect the following types of personal data:

1.1. Identification Data

  • Full name
  • Date of birth
  • RG and CPF (only with explicit consent)

1.2. Contact Data

  • Email
  • Phone/WhatsApp
  • Full address

1.3. Profile Data

  • Housing information
  • Family composition
  • Experience with animals
  • Goals and expectations

2. Purpose of Data Processing

Your data is used exclusively for:

  • Candidate screening: evaluating the compatibility between the owner's profile and available dogs
  • Communication: contacting you about your application and providing relevant information
  • Documentation: preparing purchase agreements when applicable
  • Follow-up: conducting post-sale follow-up and support

3. Legal Basis

The processing of your data is carried out under the following legal bases provided by the LGPD (Brazilian General Data Protection Law - Law 13,709/2018):

  • Consent (Art. 7, I): for sensitive data such as RG and CPF
  • Contract performance (Art. 7, V): to finalize purchase and sale transactions
  • Legitimate interest (Art. 7, IX): for screening and profile evaluation

4. Data Sharing

Your personal data is not sold or shared with third parties for commercial purposes. We may share data only:

  • With essential service providers (e.g., email delivery)
  • To comply with legal obligations
  • With your express consent

5. Storage and Security

Your data is stored securely, with measures including:

  • Encryption in transit and at rest
  • Access restricted to authorized personnel
  • Regular backups
  • Access monitoring

Sensitive data (RG and CPF) is treated with additional layers of protection and is never displayed in logs or communications.

6. Data Retention

We retain your data for the following periods:

  • Declined applications: 12 months after rejection, for potential reassessment
  • Clients: for the period necessary to fulfill legal and contractual obligations, minimum of 5 years
  • Browsing data: 6 months

7. Your Rights

Under the LGPD, you have the right to:

  • Confirm the existence of data processing
  • Access your data
  • Correct incomplete or inaccurate data
  • Request anonymization, blocking or deletion
  • Revoke consent
  • Request data portability

To exercise your rights, please contact us through the channels listed in the Contact section.

8. Cookies

We use essential cookies for site functionality and analytics cookies to understand how visitors interact with our content. You can configure your browser to refuse cookies, but this may affect some features.

9. Changes to This Policy

This policy may be updated periodically. Significant changes will be communicated through the website. We recommend revisiting this page regularly.

10. Contact

For questions about privacy or to exercise your rights, please contact us:

This policy was prepared in compliance with the LGPD (Brazilian General Data Protection Law - Law 13,709/2018) and other applicable data protection regulations in Brazil.